H2Belo
Concept Development, Brand Identity, Logo Design, Layout Design
H2belo is an underwater cocktail lounge based in the pacific ocean. My objective for this
piece was to develop the front of house supplies that showcased the lounge’s class
while still having an element of play. I did this by making my drink menu minimal and
primarily dark blue; with a front cover that has a seafoam detail all to relate back to the
atmosphere you are in, underwater. Additionally I made coasters that are two layered
acrylic with a ripple illustration with one layer that is slightly offset to give a perceived
depth to the ripple. Finally I added the logo and the seafoam motif to the glasses to both
mimic the ocean and the foam certain drinks get when served.
