H2BELO

H2belo is an underwater cocktail lounge based in the pacific ocean. My objective for this piece was to develop the front of house supplies that showcased the lounge’s class while still having an element of play. I did this by making my drink menu minimal and primarily dark blue; with a front cover that has a seafoam detail all to relate back to the atmosphere you are in, underwater. Additionally I made coasters that are two layered acrylic with a ripple illustration with one layer that is slightly offset to give a perceived depth to the ripple. Finally I added the logo and the seafoam motif to the glasses to both mimic the ocean and the foam certain drinks get when served. Roles: Brand Identity, Logo Design, Menu Design, Layout Design