Fizz
Concept Development, Brand Identity, Packaging Design
Made with real fruit juice and extra carbonation Fizz is a soda brand designed for people who want a healthy soda option, but don’t want to sacrifice the level of bubbles to get it. The name, logo, and minimal color palette convey a that its a simple soda, that does not have all of the artificial flavoring like most sodas on the market while still having all the flavor. The visual motif throughout the packaging is to indicate the flavor of each can, with a repeating element to communicate the bubbliness.
